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WE OPPOSE INERTIA
WHERE EVERYDAY IS A HEYDAY
The Ercilla De Bilbao was the place to be and be seen in the 70’s. Their guests included Pavarotti, Maradona, the iconic matadors and noteworthy politicians of that era. It was the second hotel to grace the city of Bilbao and a symbol of the cherished relationship between our British coast and the Basque region.
THE CHALLENGE
Over time the hotel lost that spark, the glamour and the energetic Basque passion, Fiery hearts and Gracious souls (rumour has it Basque women go a little crazy every day at 3pm). The hotel had had its lustre taken away, with all the stories of that bygone era trapped in photographs in the back office. In that time Bilbao had gone through an industrial revolution and a cultural one. It was time for Ercilla to have their revolution too.
WHAT WE QUESTIONNED
We questioned what had happened between now and then? The dramatic transformation of the city thanks to the “the Guggenheim effect”. How could we recapture the excitement of Bilbao’s Golden era and transfer it into what Bilbao stands for today? How can we capture the small details in service, the British sensibilities that were once there and the unashamedly Basque personality that everyone falls in love with?
THE OUTCOME
Ercilla De Bilbao; 70’s Glamour, The Bilbao way. We dug through 1000’s of photos with the hotel team, to ensure those stories from the past were never lost. We created a modern day Txoko club for locals and tourists to come together under “La Sociedad”. We looked to the future, whilst drawing from the past, and rebranded the hotel to become the epicentre of Bilbao’s cultural and culinary scene. With rooftop Pinxto’s hour and Mairanito cocktails included.
“We were amazed by 0120’s dedication to the project, their ability to dig deep into the history of the hotel, the building and bottle it up in a way which is a true reflection of the spirit of the hotel. Throughout the process they supported us with finding the right interior designers and worked with them in a collaborative way, meaning that the brand positioning was pulled through not only the visual identity and marketing materials, but also the interior design and experiential development.”
INAKI ETXEGUREN
General Manager, Ercilla Hotels
WHAT WE DID
Brand Strategy
Brand Identity
Brand Activation
Brand Experience Design
Interior consultancy
Photography
Website design and development
App. design
Print collateral design
RELATED LINKS
MIX INTERIORS
SLEEPER MAGAZINE
TOP HOTEL NEWS
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